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Company to handle social media/PR for new fragrance launch.
January 4, 2010
By: TOM BRANNA
Editor
Robin Leedy & Associates (RL&A), a Mount Kisco, NY public relations and social media agency, will handle Coty’s Jovan fragrance brand, including integrated social media and PR campaigns for a new Jovan fragrance launch, scheduled for February. Created by Bernard Mitchell and Barry Shipp, Jovan Musk for women debuted in 1972, with the men’s launch following a year later. The brand has been part of Coty since 1979. Jovan’s most recent launches were Jovan Black for...
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